Elevate Farms
Case Study
- Branding
- Logo
- Web Design
- Web Development
Elevate is on the cutting edge of technology and farming, blending the two seamlessly into a healthy business. While vertical farming may be new, this company knew that they were about to start something great and wanted to ensure they were set up to rock and roll on day one. That is when we met them, and the Pure team got to work with their strategy team on how to ensure we could set them up digitally while they worked on funding and business planning.
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Branding
The Elevate team wanted a logo that would match their unique and modern take on farming. Vertical farming takes traditional agriculture to new heights (literally) through the use of technology and space. Their logo, therefore, needed to focus on the clean and sharp approach they have to growing their products. The green colours in the logo are a nod to the greens they produce, the neat square and vertical cuts are a hint to their production style, and the lowercase typography the Pure team chose shows they are approachable for customers.
Web Design + Dev
With a logo and brand map completed the Pure team got to work on designing a website for the Elevate team. The website has many uses; educate the public on vertical farming, provide a location for potential investors to review information on the business, highlight who they are, and focus on their innovative process. The one-page responsive WordPress site the team created provides all of those functions in a crisp and concise format. The website is green, black, and white and built around the square and vertical shapes in the logo. This seamless connection allows the Elevate team to lean on their brand while letting the content on the website to speak for itself.
When starting a business that is building globally, it is essential to include print materials in your brand development. One of the interesting items the Elevate team spoke to us about was that they needed print materials that would align with the business etiquette of the various countries they were working on building farms in. The Pure team worked alongside their strategy team to ensure that all print materials would support their needs in any country and were all tied back to the clean-cut brand. From business cards to letterhead, to presentations, the Pure team developed it and, when required, was printed by our team as well.
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