Ayden Ingratta
Case Study
- Branding
- Logo
- Motorsports
At Pure, we love the opportunity to work with someone from the early stages - be it their business or their racing career. In this case, Ayden Ingratta has been racing for several years. Over the past few years, he's gained national and international attention as an up and coming star. Looking to take his brand and sales marketing collateral to the next level, we were thrilled to work with him to bring his vision to life and can't wait to see it grow with him as he continues to make waves on the track.
Find Ayden On Instagram
Logo
Ayden was ready to make his mark at the track in a way that would stand out amongst his competitors. The first place to start when you're looking to do this is with your logo, one of the key components of your brand. We love to spend time with our clients to understand who they are and what they're looking to convey in their logo. Ayden's team preferred a crisp, minimalist yet contemporary logo focusing on his name and a lettermark that could stand alone to go with it. The Ingratta team also shared some reference images and drivers they felt had logos representing their brand and personality. Then, with a few meetings, some research and inspiration, we went to work creating a clean, sharp logo. A bold colour scheme of black, white and red was chosen to represent Ayden's personality and style on the track. For the lettermark part of the logo, I was incorporated into the A, creating a single, bold stand-alone entity. The logo and branding exercises were intended to create a cohesive image for Ayden to build his career behind as he climbs the motorsports ladder.
Apparel
Once the logo was ready to rock and roll, the team got into bringing it to life on apparel. Ayden and the team looked at different pieces to bring to the track, from shirts and hats to rain gear and even his racewear. We were able to draft up a "look book" with a full range of apparel ranging from technical gear to fashion and lifestyle inspired streetwear. The entire apparel line was created with the essence of the overall brand. Once the logo was ready to rock and roll, the team got into bringing it to life on apparel. Ayden and the team looked at different pieces to bring to the track, from shirts and hats to rain gear and even his racewear. We were able to draft up a "look book" with a full range of apparel ranging from technical gear to fashion and lifestyle inspired streetwear. The entire apparel line was created with the essence of the overall brand.
Marketing & Partner Package
In motorsports, marketing is critical. Every driver needs to market & sell themselves to prospective sponsors, teams, partners and fans. On-track performance is essential, but off-track activities are of equal importance to sponsors and partners. Therefore, a driver has to have the whole package performing on the track and off the track. Ayden and his team are on top of that. Still, with his new branding and his recent success in the past few years taking him to the international stage, they wanted to make sure to have a polished partner package that outlined the history, on-track accomplishments, career trajectory and partner opportunities. We have created marketing packages and sales collateral for drivers and teams ranging from karting to IndyCar and were happy to help Ayden draft his first marketing deck. The package was developed in multiple formats to allow for distribution and presentations both digitally and in print.
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